Levi's (Copy)
ONLINE FILMS
Levi's came to us with a new pair of women's jeans called Curve ID, $10,000, and 'the mission to create a social phenomenon'. No small feat by any stretch but with a small camera in the butt of a hot girl’s jeans, amazing things can happen. This was a fun project, from testing different cameras, trailing the product, and collecting all those gawks and peeks.
Film
Behind the behind
