MINI (Copy)
TV + SITE + TOO MANY BANNERS
MINI is an invitational brand and wanted to pose the question of ‘Who’s In?’. Whether you’re into whipped ice cream, hiking hills or minimalist architecture - if you’re IN there’s a MINI for you. We created 5 different worlds for the 5 different MINI personalities. This helped people find their MINI through their passion. Or you could just get the one you want. Beep beep!
